Is your corporate message and/or efforts being forgotten?

80 to 90% of all visual and auditory advertising are forgotten

Advertisers are searching for more effective means of advertising. Despite being barraged by TV, billboards, magazine ads, direct mail, computer pop-ups, radio, spots in movies, – consumers ONLY remember 10 to 20% of these auditory and visual impressions according to Martin Lindstrom author of BRAND sense, but fragrance memory is stronger.

Are you using the tools you need to increase repeat sales?

Scents increase sales

The Journal of Psychology & Marketing, conducted a study of the Affect of Odors on Sales. A statistical sampling of slot machines had scent emitting devices installed. In the non-scented slot machines sales were up 3%, but the scented machines sales were up 45%. When the study was repeated, on alternate machines and the strength of the odor was increased, sales of the scented machine increased 53% over the 3% increase of the unscented machines.

Utilize the brains strongest memory function to please your clients and build your business

Singapore Airlines and already successful luxury airline increased their customer satisfaction (according to customer surveys) dramatically, by developing a fresh light scent that is worn by their stewardess’, released into the cabin air and used in the hot towels served before dinner. Thus the seemingly perfect airline found greater consumer acceptance with their “Floridian Water scent”.

Successful Companies are driving to be more successful – using scent

The Westin Hotel in New York City has also started a program to increase satisfaction based on the olfactive impression of their hotels and to build a signature brand scent. Recognizing our human ability to experience and more importantly our superior accent memory ability, they have developed a “signature scent” that customers recognize, seek out and establishes the belief that the Westin Hotels are cleaner and a better place to stay.